Textual Analysis

Razorlight - In The Morning

Indie Genre
Performance / Conceptual based
The band are shown performing to what appears to be an empty hall but as numerous sheets are lifted an audience begins to appear.
The audience members are frozen in various poses i.e. two people sitting on a bench kissing and as the song progresses they become animated again.
Lead singer Johnny Borrell is the main focus of much of the video with many close ups of him as is seen in most music videos
Borrell's outfit is an inter textual reference to an outfit worn by Mick Jagger of The Rolling Stones which reinforces the band's rock status
The dancers and the other band members are wearing classic indie outfits, with skinny jeans and tight tee-shirts
The dancers at the end of the video are moving like zombies - this sort of convention subversion is classic of the Indie genre as one of the key aspects of the genre is the lack of conformity
The Authenticity of the band is reinforced through the shots of the band members playing their own instruments.
Johnny Borrell's star image is clearly used to sell the song as the majority of the shots in the video are of him