Sunday, 18 November 2007

Textual Analysis

  1. Jay Z - 99 problems.

  • quick cuts - allows repeatability as there seems to be a narrative but shot are tooo quick to understand it fully.
  • objectifies women - convention in rap music videos. provocative dancing, costume
  • camera seems to be moving most of the time. eg, panning steadi-cam and handi-cam.
  • low angle shots on Jay Z. makes him appear powerful
  • he is performing directly to the audience.
  • shows authority negatively. the police are racist.
  • meta-narrative - seems to represent his roots, urban setting, dog fighting, gangs, prison shots.
  • all in black and white - seems more gritty
  • video amplifies the meaning of the lyrics.

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