How do audiences consume music channels?
The way that audiences consume music channels is very different to other types of television as there is a new view of content over channel loyalty. The way in which audiences consume music channels can be divided into two sections, ambient and focused consumption. Ambient consumption is otherwise known as passive and is a type of viewing where the audience is less engaged and is often takes place as music in the background, for chilling out, when getting ready to go out and in communal situations. Focused consumption is otherwise known as active and is a type of viewing where the audience consumes and engages with what they are watching, this is often associated with solo consumption and is largely attributed to; recent videos, favourite artist, music they don’t buy, old videos, concerts, scheduled events, to check talent, to check fashions or for the presenters. Also one key reason attributed to why youth watch music channels is the variety of choice available to them, they are able to watch a channel showing only the specific type of music that they enjoy such as ‘rock’ or ‘pop’ etc. or they are able to flick between the channels until they find a music video that they like, there are no restrictions and endless choice.