Technical analysis

hard-fi cash machine

• This video begins in an unconventional manner with no music. the video starts with dialogue and in the style of a gangster film. The very ending of the video is credits, just as if it were a film
• low angle shots are used on the "gangster" charecter which quickly defines him as an intimidating charecter.
• the opening scene is the only one where a high angle shot is used on the band members. this is done to help define the charecter of the gangster as menacing.
• as the pace of the music increases so does the pace of the cuts and a lot of the cuts seem to be in time with the beat of the music.
• there is a high percentage of performance shots which focus on the lead singer. these are all low angle shots and there are many close up shots of the lead singer. the low angle shots also allow the location to be clear as planes can be seen passing above their heads and they are meant to be at heathrow airport.
• almost all of these performance shots involve the camera moving, for example panning around the band. the lead singer is also moving a lot during his performance.
• the performance shots are also the longest in the video. the longest shot begins with a close up of the lead singer which zooms our to show someone holding a gun to his head. however the gun is made to be "fuzzy" and the way the singer looks at the gun adds another comedy element to the video. immediately after this there are about 4 quick cuts between the scene and the band performing within a couple of seconds. these are all done to the beat of the drums in the music.
• a low angle shot is also used when the band are running down a corridor. this seems to be either a dolly or a tracking shot.
• there is a point of view shot through binoculars used and a number of shots which appear to be from CCTV footage.
• there are shots used where the camera is angled and the band members are running away down a corridor and the camera is static. this adds variation to the type of shot used throughout the video.
• as is similar with many videos for rock bands, the members are presented as being close friends and seem to be having fun. this is done by the strong comedy element with the masks, the "comedy voice" used by the courier charecter, the band members getting into a fight in corridor whilst wearing spitting image masks, the splurge guns and the ending of the narrative and the line from one of the band members "ahh nickers"