audience research

For our audience research we asked 5 people the following questions over email and in person. this was because we did not have the time to organise and do a focus group.

1. How do you normallly listen to music? do you normally have it on in the background or pay full attention to it?



2. Do you prefer videos which are mainly a narrative or performance?



3. What words/images do you associate with this track?



4. If you were making a video for this track what ideas would you incorporate?



5. What would you change about our ideas for the video and what aspects would you keep?

§Scenes from a party
§Band driving down a road on motorbikes
§Band on holiday – at the beach/pool etc. to accompany lyrics “the weather is sunny”
§Take the video camera around school and get clips of students at lunch etc. possibly film a football match and celebrations.
§“feel-good” music.
§Think of friends having fun together
§Maybe not too much performance, more of the band acting “naturally” together
§Words/images associated with track – beach, Sun, cockney man (tradesman), market, urban location, guitar, prison (locked up), dark, sea, sailing boat.