Well done, a productive pitch. You have developed some interesting ideas for your video, however quite a bit came out of the pitch. These need to be documented on the blog/ You will now need to organise a reccie as we have considered a new location and we need a shot of the band. You also need to post audience research

You have a promising concept, but still not a very well organised team. You must deal with this in order to be successful overall.

audience research

For our audience research we asked 5 people the following questions over email and in person. this was because we did not have the time to organise and do a focus group.

1. How do you normallly listen to music? do you normally have it on in the background or pay full attention to it?



2. Do you prefer videos which are mainly a narrative or performance?



3. What words/images do you associate with this track?



4. If you were making a video for this track what ideas would you incorporate?



5. What would you change about our ideas for the video and what aspects would you keep?

§Scenes from a party
§Band driving down a road on motorbikes
§Band on holiday – at the beach/pool etc. to accompany lyrics “the weather is sunny”
§Take the video camera around school and get clips of students at lunch etc. possibly film a football match and celebrations.
§“feel-good” music.
§Think of friends having fun together
§Maybe not too much performance, more of the band acting “naturally” together
§Words/images associated with track – beach, Sun, cockney man (tradesman), market, urban location, guitar, prison (locked up), dark, sea, sailing boat.

Feedback from group presentation

Our presentation went very well, we all feel that we had a clear, well constructed pitch and that our ideas are very strong. We used a PowerPoint presentation to provide visual aids for us and the audience, we presented our mood boards, audience research, results from textual analysis and our initial ideas for the music video. The class were very enthusiastic about our ideas and they were especially positive about some of the camera techniques and stylistic features that we presented to them that will go in the music video.

From comments made by the the class we have picked up some new ideas and made some changes to our own initial ideas;

• We are now going to include a fairly loose narrative in with the performance side of our video, centering around the idea of the band being stolen goods salesmen. Following on from the idea about the new guitar as in the song lyrics the band members could be selling the stolen goods to save up enough money to buy the new guitar.
• We will have the band wearing casual suits and trilby hats and carrying old leather suitcases in a typical cockney south London style.
• We also decided to shoot at a new location- the beach, and have all of the shots during daylight as this was the feeling that most of the class put forward.
• The video will have a fun, cockney humour to it with a British realist style portrayed through the band.